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Association ENewsLetters
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Costs
ENewsLetters For Clubs
ENewsLetters For Non-Profits
ENewsletters For Products
ENewsLetters For Services
ENewsletters Options
How Your Website Fits In
Overview Of eMarketing
Profit Potential
Program Setup
Reach Your Goals
Related Technology
The Road To Success
Why Does It Work?
Your Program´s Mission
Emailmarketing FAQs

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Online Learning

You divide the course you want to teach over a certain period (number of weeks, months). You then release the course automatically with the help of an AutoResponse program. You can add special Chatroom Sessions as appropriate.
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Your Website

Your web site is your “jump-off station” for your Event, program, on-line shop, service etc.. Make sure it looks good and up to date. Your Enewsletters will bring visitors to your site but they will decide whether to engage with you based on what they see.
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Why Should You Use It?

eMail marketing spending in the U.S. is growing quickly where other forms of advertising are flat or stagnating. eMarketer reports that U.S. companies spent $1.1 billion in 2000, $2.1 Billion in 2001 and $3.3 Billion this year. Jupiter Media Metrix believes the name of the game is diversification--digital marketing initiatives (e-coupons, promotions, and email for example) will generate $19.3 Billion by 2006.
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What Is eMarketing?

eMail Marketing works and and eNewsletters are the rooks on your Internet Marketing chessboard. Get a good website, develop your OPT-IN mailing list and start sharing your views, product ideas, membership information, etc. with those who like to hear from you.
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Your Goals

Write up your goals on a piece of paper. A good start is: I am going to have a functional website by (date).
I am dveloping an ENewsletter program to start by (date). I am prepared to spend ($ amount) an I want to have an ROI of ($ amount).
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eNewsletters For Trade Associatons

Enewsletters are ideal for associations. They can be used to inform and educate Members. Programs can also be developed whereby the association resells a bona fide Enewsletter program to their Members for use with their clientele. In this case the association receives a residual income.
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If You Have A Website

Make sure it looks good and represents your program well. If you sell programs or services make sure you have a functioning Shopping Cart and Merchant Account. Add a sign up button for your eNewsletter.
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Coupon Promotions

Coupons and incentive offers lend themselves very well to eNewsletters. In many programs, click-thru options are available for product information, order forms, etc. This will, in many cases, immediately facilitate the sale.
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If You Don´t Have A Website

You need to get one if you are serious about eMarketing. Go to Event Web Site Builder and all you have to do is type in your information. Less than $20 per month!
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Types Of eNewsletters

ENewsletters can de used for any type of promotion, announcement, education, reminder, etc. They can be used for sales purposes, meeting announcements, follow-up campaigns, etc. Whatever you used to do with cards and letters or phone calls you can now do with eNewsletters…only much faster and at a fraction of the cost.
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Apartment Rental Services

ENewsletters are very effective in communicating with apartment tenants. Enewsletters can easily be reproduced and distributed to those renters that don't have an eMail address.
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How To Get Help

You need to articulate your goals first, of course, in order to reach them. Your goals could be written objectives or numerical yardsticks. Just lay them out and keep track of whether or not you're achieving them.
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