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eMail marketing spending in the U.S. is growing quickly where other forms of advertising are flat or stagnating. eMarketer reports that U.S. companies spent $1.1 billion in 2000, $2.1 Billion in 2001 and $3.3 Billion this year. Jupiter Media Metrix believes the name of the game is diversification--digital marketing initiatives (e-coupons, promotions, and email for example) will generate $19.3 Billion by 2006.
|Jennifer Mathes, Ph.D.|