Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Why Does It Work? and other Emailmarketing topics.
According to a quarterly study from Valentine Radford, over 50% of consumers agree that email advertising is enjoyable. In fact, more than 80% of online consumers reported that they enjoy receiving email newsletters. In contrast, 75% of e-consumers think banner ads are annoying.
According to DoubleClick's latest consumer study, 77% of consumers want to receive weekly offers via email. 88% of those polled said they have purchased an item because of permission-based email.