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According to a quarterly study from Valentine Radford, over 50% of consumers agree that email advertising is enjoyable. In fact, more than 80% of online consumers reported that they enjoy receiving email newsletters. In contrast, 75% of e-consumers think banner ads are annoying.
According to DoubleClick's latest consumer study, 77% of consumers want to receive weekly offers via email. 88% of those polled said they have purchased an item because of permission-based email.
|Jennifer Mathes, Ph.D.|