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Doing he Right ThingAlways keep track of whether you’re doing the right thing. Does your eMarketing program fit in with your overall program? Is your web site updated? Are your ENewsletters effctive? How should you improve your offers? Always keep asking yourself the tough questions! Keep ImprovingPractice makes perfect! One of the advantages of the Internet is that if you don’t like something today you can have a new campaign tomorrow. Keep doing it until your customers love it!!
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